July 17, 2013
July 18, 2013
8 AM – 10 AM - Check in, Coffee, & All-Star Roundtables
After you grab your badge and get checked-in with Vivint, get warmed up for the day's programming by hopping from table to table for roundtables and activities. And while you're at it, enjoy delicious coffee and danishes, sponsored by Joss & Main.
Here's what you can choose from:
Ad Networks 101 led by Helen Jane
Selling Your Own Ads 101 led by Liz Stanley
Bing Boards: Driving More Searches to Your Site led by Kristen Kennedy
Work Life Balance led by Lisa Congdon
Open Call for Book Pitches led by Lisa Tauber of Chronicle Books
10 AM – 11 PM - Opening Keynote
Sustaining Yourself While Managing a Creative Business
Mariam Naficy, founder and CEO of Minted
11 AM – 12 PM - Business of Blogging
This panel will be straightforward, practical discussion about blogs as businesses. Alix Tyler will be ready to discuss building a new community from scratch and blogs as side-gigs. Meg Keene will answer questions about blogging full-time and working with employees and contributors. And Lane Becker, a Venture Capitalist and Investor will talk about when and why a blog might look for investment.
12 PM – 1:30 PM - Lunch break and networking
1:30 PM - 2:30 PM - Do I Need Another Icon/Button
The balance between blogging and the social channels that support it. Pinterest, Instagram, Google+, Facebook, Twitter, Youtube, Flickr. Another button? Another username? Do you have to be everywhere? How much time should you spend on those hubs instead of your own site? If you are selective in the social media hubs you use, how should you best let readers/customers/community members find you and connect with you?
Hear four experts give the most interesting presentation they can, on four very different topics.
Rena Tom of Makeshift Society on Roadblocks, Detours & Potholes
Grant Gibson on How to Design a Space
Cathie Toshach of Bing on UX Design: How To Craft Experiences That Create Desire
Aaron de Simone of I heart Luxe on Fear + Happiness
3:30 PM – 4 PM - Afternoon break sponsored by Joss & Main
4 PM – 5:30 PM - Closing Keynote
Mike McCue, founder and CEO of Flipboard
Fall down the rabbit hole at the Pinterest headquarters! Join your fellow attendees at 580 7th Street from 6:00 to 9:00 PM for a lot of fun, and maybe a bit of tea partying.
*subject to change