July 17, 2013


6 PM  - Dinners with sponsors at fabulous restaurants around the city!

8:30 PM  Dessert Party at The Pavilion at the Fairmont Hotel, sponsored by AcuraAll attendees and speakers are welcome!


July 18, 2013


8 AM – 10 AM  - Check in, Coffee, & All-Star Roundtables

After you grab your badge and get checked-in with Vivint, get warmed up for the day's programming by hopping from table to table for roundtables and activities. And while you're at it, enjoy delicious coffee and danishes, sponsored by Joss & Main.

Here's what you can choose from:

Creating Unique Content & Sponsored Posts led by Victoria Smith & Jordan Ferney

Herringbone Bead Necklaces taught by Courtney Cerruti, sponsored by Creative Bug

Printing Your Own Letterpress Cards taught by Ali Lewis, sponsored by Atly

Ad Networks 101 led by Helen Jane

Selling Your Own Ads 101 led by Liz Stanley

Bing Boards: Driving More Searches to Your Site led by Kristen Kennedy

Work Life Balance led by Lisa Congdon

Open Call for Book Pitches led by Lisa Tauber of Chronicle Books

10 AM – 11 PM - Opening Keynote

Sustaining Yourself While Managing a Creative Business

Mariam Naficy, founder and CEO of Minted 

11 AM – 12 PM - Business of Blogging

This panel will be straightforward, practical discussion about blogs as businesses. Alix Tyler will be ready to discuss building a new community from scratch and blogs as side-gigs. Meg Keene will answer questions about blogging full-time and working with employees and contributors. And Lane Becker, a Venture Capitalist and Investor will talk about when and why a blog might look for investment. 

Meg Keen of A Practical Wedding
Alix Tyler of Modern Kiddo
Lane Becker of Be Origin

12 PM – 1:30 PM - Lunch break and networking 

1:30 PM - 2:30 PM - Do I Need Another Icon/Button

The balance between blogging and the social channels that support it. Pinterest, Instagram, Google+, Facebook, Twitter, Youtube, Flickr. Another button? Another username? Do you have to be everywhere? How much time should you spend on those hubs instead of your own site? If you are selective in the social media hubs you use, how should you best let readers/customers/community members find you and connect with you? 

Moderated by Emily Olson of The Startup Couple
Kasey Fleisher Hickey of Turntable Kitchen
Wendy Macnaughton, Illustrator
Maia McDonald of Rue Magazine

2:30 PM – 3:30 PM - 15 Minutes of Glory 

Hear four experts give the most interesting presentation they can, on four very different topics.

Rena Tom of Makeshift Society on Roadblocks, Detours & Potholes
Grant Gibson  on How to Design a Space
Cathie Toshach of Bing on UX Design: How To Craft Experiences That Create Desire
Aaron de Simone of I heart Luxe on Fear + Happiness

3:30 PM – 4 PM  Afternoon break sponsored by Joss & Main

4 PM – 5:30 PM  Closing Keynote

Mike McCue, founder and CEO of Flipboard

6 PM  Alice in Pinterland Party sponsored by Pinterest

Fall down the rabbit hole at the Pinterest headquarters! Join your fellow attendees at 580 7th Street from 6:00 to 9:00 PM for a lot of fun, and maybe a bit of tea partying. 

*subject to change